Bidspirit auction | Advertising Poster Creative Playthings Fredun

Advertising Poster Creative Playthings Fredun Shapur Baby Crib Rattle - Original vintage advertising poster for the Creative Playthings toy shop in Manhattan, New York, designed by South African toy maker and illustrator Fredun Shapur (b. 1929). This is one of a series of ten posters created by Shapur, illustrating the different forms of play – dramatic, active, social etc – and the products available in the shop. In addition to going on sale at Creative Playthings, the poster designs were also used for wrapping paper and in the company catalogue. Shapur’s signature style – bold blocks of colour, androgynous faces, graphic simplified shapes – is evident in this design, which shows a baby wearing a white bangle and holding a green rattle, lying in a grey and white crib which is a decorated with a blue bow, against a blue background. Good condition, tears, paper loss in top left corner. Country of issue: USA, designer: Fredun Shapur, size (cm): 97x64, year of printing: 1971.