Bidspirit auction | Advertising Poster Beef Hot Drink

Advertising Poster Beef Hot Drink He Must Not Mrs Bovril - Original vintage food advertising poster for Bovril - He must not Mrs Bovril - featuring bold black lettering on a white background in a red frame border. Printed in Britain in the 1930s, this campaign used puns and word play to resemble the public announcement / propaganda posters of the time. Developed by John Lawson Johnston in the 1870s, Bovril is a beef meat extract paste often used to make a hot drink or added as a flavour to stews and soup recipes when cooking or as a spread. Printed by S.H.B. Ltd Reg. D. No. 548. Horizontal. Large size. Good condition, folds, creasing, tears, staining, two sheet poster. Country of issue: UK, designer: Unknown, size (cm): 63x168, year of printing: 1930s.