Bidspirit auction | Borden, Inc. Story of Elsie

Borden, Inc. Story of Elsie the Borden Cow c. 1973 - A collection of promotional advertising pamphlets titled The Story of Elsie The Borden Cow, published by Borden, Inc. Each staple-bound softcover booklet is printed on cream-colored paper using monochrome brown ink. The front covers feature a centered portrait of the iconic corporate mascot Elsie the Cow within an ornate oval frame labeled Elsie. The back covers display the Borden daisy logo and the corporate slogan If it's Borden it's got to be good ...we guarantee it! The interior text provides a historical narrative of the Elsie advertising campaign, detailing her origins in 1936 medical journals, her public debut in 1938, and subsequent milestones through the 1950s and into the early 1970s, with the latest date mentioned being 1972. The booklets contain approximately 20 pages of text and illustrations detailing the mascot's history and family. 8 booklets