Bidspirit auction | 22 New Departure Magic Lantern

22 New Departure Magic Lantern Slides - This lot contains a collection of approximately 22 vintage magic lantern glass slides produced for the promotional use of the New Departure Coaster Brake company, dating from the early 20th century, circa 1910s to 1920s. The slides are composed of glass plates mounted in paper and cardboard frames, featuring a mix of black and white, hand-tinted, and printed color imagery. The collection focuses on bicycle culture, utility, and corporate promotion. Featured subjects include holiday-themed advertising with Santa Claus, leisure activities such as bicycle polo and cycling at Palm Beach, and utilitarian themes depicting bicycles as essential transportation during streetcar strikes. Notable individual slides include a portrait of Luther Burbank titled Burbank the Wizard Keeps Fit by Riding a Bicycle and a stunt image titled Sensational Bicycle Dive. Corporate imagery includes views of New Departure manufacturing facilities, employee clubhouses, and the company hospital. The slides bear printed labels from several prominent makers and distributors of the era including Series by Underwood and Underwood, N.Y., Standard Slide Corp. at 211 West 48th St., New York, and Novelty Slides, Inc. at 209 West 48th St., New York. Many slides prominently feature the New Departure Coaster Brake brand name within the imagery or text. Old South/Bikes/Landscapes each measure 4x3.