Bidspirit auction | Connecting Art Markets: Guilliam Forchondt's

Connecting Art Markets: Guilliam Forchondt's Dealership in Antwerp (C.1632-78) and the Overseas Paintings Trade by Sandra van Ginhoven - Leiden, Brill, 2016. Part of 'Studies in the History of Collecting & Art Markets' series. 288 pp., il., 24.5 by 16 cm Hardcover book in good condition and the pages inside the book are clean. Ex-Library book.  Sandra van Ginhoven’s Connecting Art Markets. Guilliam Forchondt’s Dealership in Antwerp (c.1632–78) and the Overseas Paintings Trade is an ambitious and valiant book. The result of doctoral dissertation research conducted at Duke University under the auspices of Hans J. Van Miegroet and Neil De Marchi, the study is a beautifully argued analysis of the commercial activities and strategies of pivotal Antwerp art entrepreneur Guilliam Forchondt (1608–1678) between about 1643 and 1678. It explores and explains the entrepreneurship of this chef d’enterprise in an unassuming, highly effective and pioneering manner. The book falls into six chapters. Chapter one demonstrates that Forchondt can be approached as a cultural agent. As a vertically integrated art dealer, he coordinated and organized every phase of the business of making, distributing and selling art within a vast regional and international network. Given Forchondt’s focus on the market for paintings in Spanish America, chapter two surveys the Southern Netherlands factor in the transatlantic paintings trade. Chapter three, which somehow can be regarded as the beating heart of Connecting Art Markets, provides the reader with a detailed account and breakdown of Forchondt’s business model. It sets the scene for the ensuing chapters. After a discussion of iconographic and stylistic features (following Kelvin Lancaster’s consumer theory, Van Ginhoven calls them characteristics) of Forchondt’s sales throughout Europe and the Americas (chapter four), Van Ginhoven zooms in on Forchondt’s commercial network with Spain and the Americas (chapter five). Finally, chapter six links archival data to extant paintings by Forchondt, his workshop or other Antwerp painters now in Spain and Latin America in order to gauge the interplay between artistic developments in both origin and destination art markets. Reviews This study, the first publication in Brill's new series Studies in the History of Collecting and Art Markets, is an excellent example of economic and digital art historical research in which statistics and visualizations are used very effectively to contribute novel insights to historical debates.” Claartje Rasterhoff, Amsterdam University ”... Sandra van Ginhoven's Connecting Art Markets. Guilliam Forchondt's Dealership in Antwerp (c.1632-78) and the Overseas Paintings Trade, carried out with the utmost scholarly care and creativity and vividly written, is a resounding accomplishment. It is, basically, art market studies at its best, and thus an excellent and inspiring kickoff of the new Studies in the History of Collecting & Art Markets series edited by Getty's Christian Huemer. Koenraad Brosens, University of Leuven About the Author Sandra van Ginhoven, Ph.D (2015), Duke University, is a lecturer at Erasmus University Rotterdam. She has published articles on the role of art dealers and her research at the intersection between art history and economics engages tools for data analysis and visualization. English Edition. Rare to find & sold out book. Unique and important research.