Bidspirit auction | Alternativa

Alternativa - ALTERNATIVA Zero: Tendências Polémicas na Arte Portuguesa Contemporânea . Lisboa: Ernesto Sousa / Secretaria de Estado da Cultura, 1977. brochura com [16]ff., [1] ff., 42 plaquetes, [10] ff.: il.;235 mm. A VERY RARE catalog of the exhibition organized by Ernesto Sousa. The work consists of a presentation brochure containing the theoretical texts of Eduardo Prado Coelho and Ernesto Sousa, a sheet listing those who ”Worked on the Organization and Execution of Alternativa Zero, ” 42 leaflets, most of them fold-out, with very brief biographical notes on the authors and some of their works, and 10 photocopied sheets containing the ”Descriptive Catalog, ” introduced with a theoretical text, likely written by Ernesto Sousa. The set is housed in a beautiful cardboard box with dry-sealed binding. The exhibition referred to in this catalog was the most comprehensive and influential ever held in Brazil, focusing on conceptualism. Ernesto Sousa, who had already developed his work in the AICA-SNBA exhibitions of 1972–1974, managed to bring together approximately fifty participants, with most of the pieces created specifically for the exhibition, and a dozen artists exhibiting for the first time. It is worth highlighting the innovative aspect of this exhibition in the panorama of Portuguese art, in which the main features of global conceptualism, which had been suppressed or simply ignored until then, were revealed in the best exhibitors. Initially ignored by critics and leading cultural figures, the exhibition was a resounding success, attracting over 10,000 visitors, forcing cultural figures to give the phenomenon its due importance. It thus became one of the rare artistic successes in our country. «Zero Alternative» in History of Art in Portugal, Pub. Alfa, v. 13, pp. 144-148 ! Please note that this translated text was generated by Google. !