Bidspirit auction | Poster Design by J. I.

Poster Design by J. I. Biegeleisen – First Edition 1945 - A classic and richly illustrated guide to the art and technique of poster design, written by J. I. Biegeleisen, instructor at the New York School of Industrial Art. This foundational book covers every stage of poster creation—from idea development to client presentation. It explores lettering, typography, color theory, composition, style, printing processes, and what makes a poster “click.” Includes numerous striking black-and-white and full-color examples of historic posters, such as advertising for Doublemint gum, Ford cars, National Beer, USO wartime campaigns, and artistic works by Cassandre, Steinlen, Lautrec, Chéret, and Hohlwein. Hardcover in original cloth binding Publisher: Greenberg, New York Language: English Condition: Very good with minor signs of age