Bidspirit auction | Original Vintage French Poster ”PARAPLUIE-REVEL”

Original Vintage French Poster ”PARAPLUIE-REVEL” by Cappiello - Small Format - A charming small version of the famous advertising poster for ”PARAPLUIE-REVEL” umbreallas. Realized by Leonetto Cappiello in 1912. Capiello decided to depicts the men holding their umberallas from an angle that makes them anonymous. Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris.[1] He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.[2] Material: Linen backed paper Size: 7.5X4.7 (inches), 19x12 (cm) Artist: Leonetto Cappiello Year: 1920 Markings: Signed in the the plate Condition: Very good. A- Item ID : 12597