Arts of the Americas
By Revere Auctions
Jun 10, 2025
755 Prior Ave N #235C, St Paul, MN, US, United States
Revere Auctions proudly presents Arts of the Americas: Mexico, the Southwest, & Indigenous Art, a curated sale celebrating the rich artistic traditions of Indigenous and regional cultures across the Western Hemisphere. This expansive auction features a distinguished selection of Navajo rugs, Southwestern woven baskets, Pre-Columbian pottery, Inuit carvings, Native American beadwork, Mexican folk art, and fine examples of Southwestern silver and turquoise jewelry. Spanning centuries of craftsmanship, this sale offers collectors a rare opportunity to acquire pieces that embody the spirit, skill, and cultural legacy of the Americas.
The auction has ended

LOT 50:

Beacon Blankets Native American Advertisement

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Start price:
$ 300
Estimate :
$600 - $1,200
Buyer's Premium: 26% More details
Auction took place on Jun 10, 2025 at Revere Auctions
tags:

Beacon Blankets Native American Advertisement
Beacon Blankets, Massachusetts. Vintage promotional die-cut advertisement poster depicting a crouching Native American figure with the "Beacon" brand name emblazoned above him, early 20th century.

In the 1930s, the Beacon Blanket Company faced significant controversy when the Navajo Nation and Federal Trade Commission accused the company of false branding for their use of Native American imagery and the term "Indian woven" in its marketing. The Navajo Nation argued that Beacon's branding misrepresented the blankets as authentically "Native-made, " despite the company having no direct affiliation with Indigenous communities. In response to the lawsuit, Beacon agreed to cease using the phrase, changing their slogan instead to "Indian design, " and limiting their use of Native American imagery in its advertising and product designs.

Sight; height: 35 in x width: 40 in. Framed; height: 36 1/4 in x width: 47 1/4 in x depth: 1 1/4 in.
Condition: The colors are somewhat faded. Wear including some creasing and minute losses throughout. Framed under glass. Some wear to the frame. Not inspected out of frame.

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