Bidspirit auction | Antique Beacon Blanket Die Cut


Antique Beacon Blanket Die Cut Advertisement - Antique die cut advertisement for Beacon Blankets depicting a Native American man painting a pot. In the 1930s, the Beacon Blanket Company faced significant controversy when the Navajo Nation and Federal Trade Commission accused the company of false branding for their use of Native American imagery and the term ”Indian woven” in its marketing. The Navajo Nation argued that Beacon's branding misrepresented the blankets as authentically ”Native-made, ” despite the company having no direct affiliation with Indigenous communities. In response to the lawsuit, Beacon agreed to cease using the phrase, changing their slogan instead to ”Indian design, ” and limiting their use of Native American imagery in its advertising and product designs. Sight; height: 29 in x width: 36 in. Framed; height: 32 1/2 in x width: 40 1/4 in x depth: 1 1/4 in. Condition: The colors are somewhat faded. Some cracks, small tears, and small losses visible. The work is floated in the frame. Housed under glass. Light wear to the frame. Not inspected out of frame.