Bidspirit auction | Vintage Nivea Ultra Creme-Öl Vitreous

Vintage Nivea Ultra Creme-Öl Vitreous Enamel Directional Ski Lift Sign - A vintage arrow-shaped directional sign pointing to the left, advertising Nivea Ultra Creme-Öl. The sign is constructed from heavy-gauge metal with a vitreous enamel finish. The graphic design features a horizontally split background with a yellow upper section and the signature Nivea blue lower section. The top portion is inscribed with the German text zum SKI-LIFT in dark blue lettering. The lower section displays the brand NIVEA in large white block capitals, with Ultra in red cursive script and CREME-ÖL in white block lettering below. Two pre-drilled mounting holes are located at the top and bottom centre of the main rectangular body. The reverse is finished in a dark, textured enamel. These signs were produced for use in German-speaking alpine regions as both directional markers and sun-care advertisements at ski resorts.