Bidspirit auction | German 1930s Cardboard Advertising Store
German 1930s Cardboard Advertising Store Display - ”Trommler” SA Drummer Figure - Huge die-cut cardboard advertising standee depicting a uniformed drummer figure in brown SA-style shirt with green collar tabs, armband, and cap, holding drumsticks over a drum. The lower portion incorporates a printed ”Trommler 3 1/3” product package graphic with SS-rune style logo design, likely used as a shop counter or window display for cigarette or tobacco products of the period. Constructed of lithographed cardstock with a fold-out easel-type stand base.This piece reflects the widespread commercial use of paramilitary and nationalist imagery in German consumer advertising during the 1930s, when tobacco and cigarette manufacturers frequently employed SA- and militia-style figures to evoke discipline, patriotism, and mass political mobilisation as marketing themes. Such counter and window displays were common trade tools produced by printing firms for retail tobacconists, designed to capitalize on the era's saturation of uniformed, party-associated visual culture in everyday commercial life. The ”Trommler” (Drummer) brand name and imagery likely traded on associations with the SA's own drum and fife corps, a familiar sight in party parades and rallies of the period.