Bidspirit auction | ELVIRASMINDES NATIONAL CHOKOLADE | ALTE

ELVIRASMINDES NATIONAL CHOKOLADE | ALTE REKLAME | EMAILSCHILD | ZUSTAND (1+) - Condition (1+) | Enamel sign, stenciled and lithographed, DK around 1930, 38 x 58 cm, Jothejla, founded in 1866 in Aarhus, Denmark, the manufacturer Anton Theodor Ramsing renamed the company “Elvirasminde” after his wife, Elvira, following his acquisition of the firm in 1875. However, the company’s major breakthrough did not come until after the turn of the century, in 1901. Through expansion under new management, the company quickly became Denmark’s largest confectionery factory, there was hardly a corner store that didn’t carry “National Chocolade.” This makes it all the more astonishing that the corresponding advertising material from 1929 is almost impossible to find - in such fine condition, it is a special honor for us to be able to offer this Danish classic for the first time. | We do only sell originals, no replicas or fakes.